Jth Associates

jth and associates makes pharmaceutical marketing executives, their products and their companies better than they ever thought possible. through consulting, mentoring and coaching we develop marketing talent. with strategic planning, key opinion leader research and design of non-personal promotion we drive brand and company growth. the process of developing solid marketing plans is both simple and complex. all thinking must be customer-driven and based on solid market research. marketing executives must look for a wide variety of ways and times to talk with physicians and others who use their products. all plans must be developed after listening to the needs and concerns of the customer. much more attention must be placed on the rapidly changing marketing environment. changes in the regulatory and political environments make this perhaps the most fluid part of the process, as it is superficial to build plans based on the more stable environment of the last decade. finally, planning is only half the job. execution of the plan is critical. not only will this be what helps evolve the product’s potential but it will also provide the market information for the next series of plans. we work with marketing executives to make sure this rapid cycle of planning, executing, evaluating and then planning again continues throughout the inevitable chaos in the competitive arena. all this must be done with the sense of urgency required to remain nimble enough to respond to even the smallest market opportunities.

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